Protocol

Stop Deciding. Start Shipping.

A minimal operating system for freelancers who want fewer choices and more deliverables.

Stop Deciding. Start Shipping.

Does this sound familiar?

  • Monday starts with too many possible tasks and no clear 'right' move
  • Midweek becomes reactive: revisions, messages, 'quick questions' that become scope creep
  • Fridays have guilt and cleanup: invoices, follow-ups, loose ends
  • You overthink prioritization because you fear choosing wrong
  • You delay boundary messages because you want to be liked
  • You mistake system-building for actual progress
Old Way
  • Endless tool and workflow tweaks
  • Open-ended browsing for the 'right' option
  • Reactive messaging all day
  • Ambiguous 'done' definitions
  • Scope creep from unclear boundaries
  • Planning to work instead of working
New Way
  • Fixed defaults that never change
  • 3-option maximum for any decision
  • Batched triage with pre-written replies
  • Definition-of-Done cards before starting
  • Scope boundary scripts ready to deploy
  • 2-minute start ritual, then execution
Decision Minimalist

Mechanism

The Five Operating Systems

Click a system to explore its habits

Default Workday Protocol

Default Workday Protocol

A fixed opening sequence that eliminates 'what should I do first?' forever.

Bounded Choice Architecture

Bounded Choice Architecture

Caps, limits, and constraints that remove decisions before they happen.

Scope Boundary Defense

Scope Boundary Defense

Pre-written scripts and triggers that protect your time and income.

Shipping Cadence Rhythm

Shipping Cadence Rhythm

A weekly structure that ensures deliverables go out, not just get worked on.

Friction Removal Engine

Friction Removal Engine

Environmental defaults that make the right choice the easiest choice.

Progression

Habit Tiers

Tier 1

Foundation

Daily defaults: 2-minute start, Rule of Three, 60-second triage, phone exile.

Tier 2

Growth

Weekly rhythms: 5-step opening, Definition-of-Done cards, scope scripts, notification blackout.

Tier 3

Mastery

System refinement: Decision Reset, boundary debriefs, shipping rate reviews, environment audits.

Tier 4Peak

Titan

Stress tests: No-plan emergency mode, constraint sprints, extreme defaults day.

"

A small set of rules that make the next action obvious. Defaults that protect focus and boundaries without needing willpower. A steady shipping rhythm that makes income feel less fragile.

What Rowan actually wants

Daily priorities

3max

Options per decision

3max

Morning start time

2min

Weekly system session

25min

Inbound triage

60sec

Getting Started

Step01

Install the Default Start

Set up your 2-minute opening ritual: open plan, pick task, start timer. Do this before anything else.

Step02

Adopt the Rule of Three

Each day: one shipping task, one maintenance task, one relationship touch. Everything else waits.

Step03

Build Your Reply Library

Write 5 template responses for common client messages. Stop composing from scratch.

Step04

Schedule the Weekly Reset

Block 25 minutes on Friday to prune options, refresh defaults, and set next week's targets.

Step05

Remove Friction Points

Phone in another room. One tab open. Notifications off. Make the default choice the only choice.

Frequently Asked Questions

Protocol Playbooks

Curated sequences of habits designed to be practiced together. Click a playbook to see its cards in the deck below.

Morning Ignition
5 cards

Morning Ignition

The essential startup sequence to go from 'sitting down' to 'working on the right thing' in under 5 minutes.

2-Minute Default Start
Rule of Three Priorities
Default Choice Setup

+2 more habits

Boundary Builder
5 cards

Boundary Builder

Scripts and systems to protect your scope, say no gracefully, and stop doing unpaid work.

60-Second Inbound Triage
Default Reply Library
Scope Boundary Script

+2 more habits

Weekly Operator
5 cards

Weekly Operator

The complete weekly rhythm from Monday planning to Friday reconciliation.

Weekly Shipping Target
Plan-Produce-Deliver Rhythm
Friday Reconciliation

+2 more habits

Quests

Challenges to accelerate your transformation. Click a quest to see its target cards.

Initiation

The Minimalist's Launch

Install seven core foundation habits to automate your start, triage requests, and set shipping targets daily.

"Stop thinking about how to work. Just follow the rails and start shipping."

FOUNDATION tier streak for 7 days
7 cards
View Quest Cards
System Mastery

The Perimeter Lock

Master the Scope Boundary Defense system to triage inbound requests, script your nos, and prevent unpaid work.

"Your time is a finite resource. If you don't defend the perimeter, the work will never end."

Complete Scope Boundary Defense system
6 cards
View Quest Cards
Titan Trial

The Absolute Default

Run an entire day strictly on pre-set defaults and perform a 60-minute constraint sprint without pivoting.

"The ultimate test of your systems. No choices allowed. Only execution."

Complete TITAN tier
2 cards
View Quest Cards

The Full Deck

30 habits across 5 core systems

Systems:
Playbooks:
2-Minute Default Startfoundation

2-Minute Default Start

Open plan, pick one shipping task, and begin 25-minute timer.
2 minlow
Default Workday Protocol
One-Sentence Tomorrowfoundation

One-Sentence Tomorrow

Write tomorrow’s first task as one sentence; place it visibly.
1 minlow
Default Workday Protocol
5-Step Opening Sequencegrowth

5-Step Opening Sequence

Follow five fixed steps: open plan, pick task, timer, phone silent.
5 minlow
Default Workday Protocol
Midday Reset Checkgrowth

Midday Reset Check

Review three priorities at lunch; adjust only if scope changed.
3 minlow
Default Workday Protocol
Weekly Decision Resetmastery

Weekly Decision Reset

Prune stale tasks, confirm weekly targets, and lock defaults every Friday.
25 minmedium
Default Workday Protocol
No-Plan Emergency Modetitan

No-Plan Emergency Mode

Choose smallest shippable deliverable; finish it fully; ignore everything else.
1 minlow
Default Workday Protocol
Rule of Three Prioritiesfoundation

Rule of Three Priorities

Write one ship, one maintain, one relationship touch before opening apps.
2 minlow
Bounded Choice Architecture
3-Option Maximumfoundation

3-Option Maximum

List three options, eliminate down to three, pick one, move on.
1 minlow
Bounded Choice Architecture
Definition-of-Done Cardgrowth

Definition-of-Done Card

Specify three bullets for done; stop work when criteria met.
2 minlow
Bounded Choice Architecture
No New Tools Vowgrowth

No New Tools Vow

Capture tool ideas in Maybe Later list; defer changes to Friday.
0 minlow
Bounded Choice Architecture
Decision Cap Auditmastery

Decision Cap Audit

List repeated decisions; install defaults for top three time-wasters this week.
10 minmedium
Bounded Choice Architecture
Constraint Sprinttitan

Constraint Sprint

Pick one deliverable, one tool, one hour; ship without pivots.
60 minhigh
Bounded Choice Architecture
60-Second Inbound Triagefoundation

60-Second Inbound Triage

Label each request Do, Schedule, Ask, or Decline; don’t act yet.
1 minlow
Scope Boundary Defense
Default Reply Libraryfoundation

Default Reply Library

Create five message templates; personalize quickly; send without drafting from scratch.
5 minlow
Scope Boundary Defense
Scope Boundary Scriptgrowth

Scope Boundary Script

Say scope line aloud; offer separate quote; protect committed work.
2 minmedium
Scope Boundary Defense
Scope Creep Flaggrowth

Scope Creep Flag

Compare request to original scope document during calls; flag extras early.
1 minlow
Scope Boundary Defense
Boundary Debriefmastery

Boundary Debrief

Review unpaid work; write prevention script; add it to reply library.
10 minmedium
Scope Boundary Defense
Proactive Scope Locktitan

Proactive Scope Lock

Send three-bullet scope summary; confirm included, excluded, timeline before starting.
5 minmedium
Scope Boundary Defense
Weekly Shipping Targetfoundation

Weekly Shipping Target

Set one to three deliverables that must ship by Friday.
3 minlow
Shipping Cadence Rhythm
Daily Ship Checkfoundation

Daily Ship Check

Confirm one deliverable shipped today; log blocker if none shipped.
1 minlow
Shipping Cadence Rhythm
Plan-Produce-Deliver Rhythmgrowth

Plan-Produce-Deliver Rhythm

Block week phases: Monday plan, Tue–Thu produce, Friday deliver and reconcile.
variesmedium
Shipping Cadence Rhythm
Friday Reconciliationgrowth

Friday Reconciliation

Run Friday checklist: invoices, follow-ups, admin clear, next-week prep completed.
15 minmedium
Shipping Cadence Rhythm
Shipping Rate Reviewmastery

Shipping Rate Review

Count shipped deliverables monthly; assess sustainability; adjust capacity or targets.
10 minmedium
Shipping Cadence Rhythm
Deadline Compressiontitan

Deadline Compression

Set 24-hour deadline; tell someone; ship whatever’s ready when time ends.
varieshigh
Shipping Cadence Rhythm
Default Choice Setupfoundation

Default Choice Setup

Configure workspace so today’s task is first visible; close other tabs.
5 minlow
Friction Removal Engine
Phone Exilefoundation

Phone Exile

Place phone in another room; use physical timer during focus blocks.
0 minlow
Friction Removal Engine
One-Tab Rulegrowth

One-Tab Rule

Keep one active task tab; close everything else before starting work.
0 minlow
Friction Removal Engine
Notification Blackoutgrowth

Notification Blackout

Disable all nonessential notifications; allow only calendar and VIP direct messages.
2 minlow
Friction Removal Engine
Environment Auditmastery

Environment Audit

Log friction points for a week; batch-fix monthly to remove delays.
15 minmedium
Friction Removal Engine
Extreme Defaults Daytitan

Extreme Defaults Day

Run entire day on defaults; note what breaks; update rules quarterly.
1 dayhigh
Friction Removal Engine

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