foundation
Protocol
Engineer the Algorithm.
Turn narrative analysis into a scalable, high-yield media asset using the 'Penny Problem' framework.
The Retention Engineer
The 'SunnyV2 Model' is not just about editing; it is about treating content as a high-value asset class. It signals a shift from the 'Personality Vlogger' who serves the algorithm daily, to the 'Media Operator' who forces the algorithm to serve them.
By investing heavily in the 'Moat of Labor'—spending months on a single asset—you create a barrier to entry that low-effort competitors cannot cross. This isn't just content creation; it is high-leverage media architecture.
When It Happens
The Penny Problem
The PivotMoving beyond surface-level observation to find the 'fake stack of pennies'—the single anomaly that unravels the truth.
Clinical Detachment
The MethodReplacing emotional outrage with the 'Prosody of a Coroner'. Stating devastating facts with absolute calm.
The 80/20 Production Split
The GrindRejecting the daily upload hamster wheel. Spending 3 weeks writing and 2 months editing to build a 'Moat of Labor'.
Algorithm Immunity
The ResultCreating videos that function as 'digital films', rendering the standard 24-hour news cycle obsolete.
Common Myth
High retention comes from fast pacing, constant screen flashes, and expensive editing packs.
Transformation

Strategic 2-month cycles. Timeless narrative structures. High-production 'Moat'. compounding asset value.

Daily upload tredmill. Reliance on trends. Low production value. Disposable content assets.
Mechanism
The Autopsy Protocol
Click a system to explore its habits

The Investigator
Dissects the data. Finds the 'Penny Problem' and validates intuition with math.

The Author
Architects the arc. Weaves the 'Downfall' narrative using open loops and mini-climaxes.

The Director
Visualizes the asset. Enforces the Parallax Standard to create 'Premium' perceived value.

The Critic
Delivers the product. Uses clinical prosody to establish high-status market authority.
Protocol for Destruction
Isolate the Anomaly
Don't cover news. Find the one data point that doesn't make sense.
Open the Loop
Start with the funeral. Show the devastating result before the cause.
Build the 3D World
Separate every subject from its background. Create depth where there is none.
Deliver the Verdict
Close the case with a moral judgment that satisfies the 'Just World' bias.
Progression
Habit Tiers
Foundation
The Research. Scanning for anomalies and establishing the 'Clinical Voice'.
Growth
The Edit. Synchronizing movement and curating an eclectic information diet.
Mastery
The Arc. Analyzing 'Negative Delta' logic and sequencing mini-climaxes.
Titan
The Moat. The 2-month production cycle that makes you impossible to copy.
The Penny Problem Framework
At the core of the SunnyV2 business model is the 'Penny Problem': a framework for identifying high-yield market inefficiencies. It's a logic puzzle where you must identify one fake stack of coins among ten.
"If you know one stack of pennies is fake, do you have all the knowledge you need to find it? Yes. You just don't know it."
The Application: In the media business, the 'fake stack' is the viral story that everyone is missing because they are too focused on the noise. The Architect uses this framework to identify stories with the highest potential Retention on Investment (ROI).
Audit Your Production
If you are rushing to meet a schedule, you are already a Clone. The Autopsist waits.
Protocol Playbooks
Curated sequences of habits designed to be practiced together. Click a playbook to see its cards in the deck below.

The Penny Problem
How to find the single anomaly that defines the entire story.

The Downfall Arc
Structuring the inevitable descent of the subject.

Pattern Recognition
Training your eye to see what others miss.

Production Marathon
Surviving the 2-month editing sprint without burnout.
Quests
Challenges to accelerate your transformation. Click a quest to see its target cards.
The Clinical Eye
Train your observation skills by identifying 6 anomalies.
"You cannot prosecute what you cannot see."
Master The Edit
Achieve perfect synchronization of audio and visual movement.
"Chaos is the enemy of retention."
The Magnum Opus
Complete a full 'Downfall' project with the 80/20 split.
"Three weeks of writing. Two months of editing. One masterpiece."
The Full Deck
12 habits across 4 core systems
foundation
growthCurate Eclectic Inputs
masteryApply Negative Delta Logic
foundationThe Open Loop Hook
growthThe Adversarial Transition
masterySequence Mini-Climaxes
foundationThe 80/20 Production Split
growthSync Motivated Movement
masteryEnforce The Parallax Standard
foundationAdopt Clinical Prosody
growthEngineer The Payoff
masteryInduce Co-Viewing Surrogacy
Sources & References
External reading that informed this stack.
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