foundation
Protocol
The Recovery Groundbreaker
A neuroscience-backed operating system for the First 1000 Days. Replace white-knuckling with protocol. Turn sobriety into competitive advantage.
Does this sound familiar?
- You solved the business problems but can't solve this one. Intelligence doesn't insulate against neuroadaptation.
- The Pink Cloud faded. Now everything is gray and the 'edge' you needed alcohol for feels permanently gone.
- You're white-knuckling through client dinners, terrified someone will notice the empty hand or ask the wrong question.
- The Wall hit at 90 days. Brain fog, zero motivation, and the voice saying you've lost what made you successful.
- You've convinced yourself you've 'solved' the riddle and can drink like a gentleman now. You're intellectualizing relapse.
- Work is your new addiction. You're sober but miserable, sprinting toward burnout-induced collapse.
- White-knuckle through willpower alone
- Interpret brain fog as permanent failure
- Hide sobriety with fake drinks and social camouflage
- Work obsessively to distract from emotional pain
- Believe you've 'solved' addiction after 90 days
- Wait for spontaneous motivation to return
- Replace willpower with protocol and habit stacks
- Recognize the Wall as temporary neurobiology, not character flaw
- Deploy the Power Move—confident sobriety as status signal
- Schedule recovery as non-negotiable calendar blocks
- Accept the 1000-Day timeline for full neural repair
- Generate dopamine deliberately through cold, light, and movement
Common Myth
Recovery is about removing alcohol from your life.
"The high-performer does not merely seek to stop drinking. They engineer a state of peak neuro-performance that was physiologically impossible during the years of active use.
Mechanism
The Four Systems of Neural Repair
Click a system to explore its habits

Dopamine Architecture
Morning protocols that rebuild baseline dopamine: sunlight, cold exposure, tyrosine, and deliberate delay of stimulation. Generate your own neurochemistry.

Social Shielding
Event-based tactics for navigating alcohol-heavy environments: anchor drinks, exit scripts, bookends, and the Power Move that turns sobriety into status.

Boundary Anchors
Stress management protocols that prevent allostatic overload: HALT checks, hard stops, physical resets, and the practice of strategic 'No.'

Evening Decompression
Replacing the 5 PM drink ritual with neurochemically similar alternatives: mocktail crafting, sunset gazing, screen curfews, and sleep optimization.
The Protocol
Acute Withdrawal
Days 0–14Dopamine crashes below baseline. Physical withdrawal, intense cravings. Focus: hydration, medical support, Foundation habits only.
The Pink Cloud
Days 15–45Temporary rebound euphoria. Danger: overconfidence and dropping support. Focus: maintain protocol, don't add complexity.
The Wall
Days 45–120Peak anhedonia. Brain fog, loss of drive, emotional flatlining. This is neurobiology, not failure. Focus: ride it out, trust the timeline.
Stabilization
Months 6–14D2 receptors normalizing. Cognitive flexibility returns. Focus: add Growth habits, build social shielding competence.
The Slump
Months 12–18One-year letdown. External validation diminishes. Focus: shift to intrinsic motivation—identity and purpose over coins and praise.
Optimized Baseline
Day 1000+Full neurobiological repair achieved. Clarity, resilience, and executive function surpass pre-addiction levels. You didn't just recover—you upgraded.
Progression
Habit Tiers
Foundation
The survival layer: morning sunlight, hydration, the anchor drink. These are non-negotiables that stabilize the nervous system.
Growth
Active dopamine engineering: cold plunges, tyrosine loading, bookends, exit scripts. Building the toolkit.
Mastery
Advanced boundary management: tech fasting, physical resets, the Irish Goodbye. Protecting recovery under pressure.
Titan
Peak protocols: 24-hour dopamine fasts, high-stakes venue navigation, daily peer accountability. For the deep work.
Glossary
D2 Receptor
Dopamine receptors downregulated by chronic substance use. Full restoration takes 12–24 months of abstinence.
The Wall
Peak anhedonia phase (Days 45–120) where dopamine deficit is widest. Often misinterpreted as permanent damage.
Pink Cloud
Post-acute rebound euphoria (Days 15–45). Dangerous because it breeds complacency and overconfidence.
PAWS
Post-Acute Withdrawal Syndrome. Anxiety, dysphoria, and anhedonia lasting months after acute withdrawal ends.
Allostatic Load
Cumulative stress burden on the body. High-functioning professionals operate at dangerous levels before crash.
The Dry Drunk
The anti-identity. Abstinent but unchanged—white-knuckling, socially camouflaging, and heading toward relapse.
HALT
Hungry, Angry, Lonely, Tired. Quick diagnostic to identify physiological need masquerading as craving.
Power Move
Reframing sobriety as status signal—discipline, control, peak performance—rather than deprivation.
The Boot Sequence: Your First 30 Days
Day 1: Install the Foundation
Start with the survival layer. Morning sunlight, hydration on wake, the Anchor Drink at events. Don't overthink—just execute the basics.
Week 1: Master Dopamine Architecture
Add cold exposure, caffeine delay, and the morning tech fast. You're rebuilding baseline neurochemistry from the ground up.
Week 2: Shield Your Social World
Prepare for high-risk environments. Learn the Bookend, the Exit Script, and the DD Claim. Arm yourself before you're ambushed.
Week 3: Anchor Your Boundaries
Implement the Hard Stop, HALT Check, and Calendar Blocks. Recovery is a non-negotiable asset, not optional if time permits.
Week 4: Replace the Ritual
The 5 PM drink is a ritual. Replace it with an equal ritual: the Mocktail, the Sunset Gaze, the Screen Curfew.
Hit a Craving? Run the Emergency Protocol
When the urge spikes: run HALT, text the Tether, execute the Physical Reset. Don't think—follow the script.
Start Fresh
Clear all filters and explore the full deck. Every habit is designed for the First 1000 Days.
What Others Say
I used to dread client dinners. Now I walk in with the Anchor strategy and leave early with the Exit Script. The social shielding system saved my career.
M.K.
Managing Director, Private Equity
Dopamine Increase from Cold Exposure
250%
D2 Receptor Recovery Time
14 months
The First 1000 Days
1000 days
PAWS Duration
6–24 months
Frequently Asked Questions
Protocol Playbooks
Curated sequences of habits designed to be practiced together. Click a playbook to see its cards in the deck below.

Morning Dopamine Prime
The first-hour protocol that generates baseline dopamine through light, cold, and movement. Non-negotiable foundation.
+6 more habits

Event Survival Kit
Pre-event and in-event tactics for navigating corporate dinners, networking events, and celebrations where alcohol flows freely.
+5 more habits

Craving Interrupt Protocol
Emergency response for when cravings spike. Stop thinking, execute the script, interrupt the loop.
+2 more habits

Evening Unwinding
Replace the 5 PM drink ritual with neurochemically equivalent alternatives. Wind down without white-knuckling.
+5 more habits

The Weekly Reset
Sunday protocols for reviewing wins, scheduling recovery blocks, and resetting allostatic load before the week begins.
+2 more habits
Quests
Challenges to accelerate your transformation. Click a quest to see its target cards.
The Neuro-Foundation Sprint
Establish baseline neurochemistry and environment control through seven core morning and craving-management habits.
"We don't rely on willpower. We build a biological floor that makes sobriety the path of least resistance."
The Social Shield Protocol
Master high-stakes social navigation by deploying pre-game preparation, anchor drinks, and strategic exit tactics.
"Corporate environments are minefields. These are your countermeasures. Enter the room with a plan, leave with your dignity."
The Dopamine Reset Trial
Execute a 24-hour total dopamine fast to recalibrate your brain's reward system and restore executive function.
"To heal the circuit, you must occasionally cut the power. This is the ultimate test of internal regulation."
The Full Deck
43 habits across 4 core systems
foundation
foundationDelay Caffeine Intake
foundationHydrate on Wake
foundationMake the Bed
growthTake the Cold Plunge
growthEat Tyrosine First
growthPractice the Mindful Minute
masteryExecute the Tech Fast
masteryWrite the One-Sentence Journal
titanExecute the Dopamine Fast
foundationPre-Game with NA Drink
foundationOrder the Anchor Drink
foundationClaim the DD Role
growthSet the Bookend
growthPrepare the Exit Script
growthTip Heavy First Round
masteryDeploy the Power Water
masteryText the Tether
masteryExecute the Irish Goodbye
titanAudit the Venue
foundationDeploy the Pause
foundationRun the HALT Check
foundationSet the Hard Stop
growthTake the Doorway Breath
growthBlock Recovery Time
growthSay the 'Not Now'
masteryDo the Physical Reset
masteryExecute the Walk Away
masteryEat the 3 PM Snack
titanDecline the Low-Value Request
titanCall the Peer
foundationChange Clothes Immediately
foundationCraft the Mocktail
foundationWatch the Sunset
growthWrite Three Wins
growthRead Paper Fiction
growthSet the Screen Curfew
masteryTake the Epsom Bath
masteryExecute Box Breathing
masteryPrepare Tomorrow's Clothes
titanDump the Brain
titanVisualize the Daily Win
titanBlack Out the Room
Sources & References
External reading that informed this stack.
- 01
Dopamine Nation: Finding Balance in the Age of Indulgence
Dr. Anna Lembke, Stanford Addiction Medicine
amazon.com
- 02
Huberman Lab: Controlling Your Dopamine For Motivation, Focus & Satisfaction
Dr. Andrew Huberman, Stanford Neurobiology
hubermanlab.com
- 03
Striatal Dopamine Transporter Availability in Methamphetamine Dependence
Volkow et al., Journal of Neuroscience
jneurosci.org
- 04
Rich Roll Podcast: Finding Ultra—From Couch Potato to Ultra-Endurance
Rich Roll, Author & Athlete
richroll.com
- 05
The Biology of Desire: Why Addiction Is Not a Disease
Marc Lewis, Neuroscientist
amazon.com
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